Oakland Roots Launch End-of-Year Silent Auction on Giving Tuesday
Oakland Roots fans can support Giving Tuesday this year by bidding on exclusive memorabilia and experiences thanks to the return of the club’s End of Year Silent Auction which launches today.
Signed, match-worn jerseys, original artwork, and VIP experiences are among the prizes up for grabs in the auction, which will run until December 18th. All proceeds will help the Oakland Roots and Soul Foundation support causes at the intersection of race and gender justice and sports in the Town.
Bid now and stay tuned as more exciting prizes will be added each week!
Oakland Roots & Oakland Soul Launch 3rd Annual Holiday Toy Drive
Oakland Roots and Oakland Soul announce 3rd Annual Holiday Drive alongside multiple Oakland organizations including TPO Financial Services, 7th West, Oakland Fire Department’s Los Bomberos de Oakland and R.I.S.E. Youth all in support of SENECA Family Agency. The drive begins on November 23rd and runs through December 20th, 2022.
During the 2020 holidays, a coalition of Oakland Roots friends and supporters saw an increase of need from our community. COVID-19 created more challenges for everyone, including our foster care youth and their families. For decades, SENECA Services has provided services for our kids, teens and their families. We are continuing the tradition by asking the community to consider joining us as we collect gift cards for our teens and toys for our at promise youth.
“Our youth are at the center of our causes, everything that we do is inspired by them and everything we hope to build is in support of them,” said Community Engagement Director, Karen Gonzalez. “We admire SENECA and their dedication to their clients, and are deeply humbled to continue to support their mission any way we can”.
- SENECA Offices
- 8945 Golf Links Road, Oakland CA 94605 (Mon-Fri 10 AM – 3 PM, excluding Thanksgiving day)
- Upcoming Oakland Roots Events:
*60% of the needs are for teens. Please consider donating the gift of choice by gifting gift cards
Oakland Roots and Soul Foundation Launches to Support Causes at the Intersection of Race and Gender Equity and Sports
Oakland, CA – Oakland Roots SC and Oakland Soul SC announced the launch of ‘The Roots and Soul Foundation’ – a charitable organization with the mission to support causes at the intersections of race and gender justice and sports in Oakland.
The launch of the Foundation represents the evolution of the Oakland Roots Justice Fund, which was created by the club in 2020 as a fund within the East Bay Community Foundation. As the club’s roots have grown deeper, the organization is taking the next step to create a new, independent charitable foundation as it will help us unlock more resources.
The mission is the same; to challenge inequities in sport and society with a focus on race and gender justice.
Oakland Roots and Oakland Soul were founded with a Purpose; ‘to harness the magic of Oakland and the power of sport as a force for social good’. This means being intentional about every aspect of how we run our business, including working alongside the Oakland Roots and Soul Foundation to advance our shared vision of a happier, healthier and more equitable Oakland.
The Oakland Roots and Soul Foundation is a registered 501c(3) non-profit organization in the USA.
Oakland Roots and Oakland Soul to Celebrate the Unveiling of the First MEYBA Jerseys in Collaboration with the Dr. Huey P. Newton Foundation at Oakland Museum of California
Oakland, CA – On Saturday, December 3rd, 2022, a unique celebration of sports, culture, and social justice will come to the Oakland Museum of California (OMCA). As part of their End of Season Celebration and in honor of Oakland’s unique place at the intersection of social and cultural revolution, ‘Rooted in Power,’ will be co-hosted by Oakland Roots, Oakland Soul (the women’s team coming in 2023), and the Dr. Huey P. Newton Foundation.
The event will include a panel discussion moderated by Ameer Hasan Loggins featuring social activists Fredrika Newton, Dr. Nas Mohamed, Abbas Muntaqim, Delency Parham, and Dania Cabello. The evening will also include Oakland Roots’ End of Season Celebration, including music, entertainment, awards, and fundraisers.
“Our foundation has long known and explored the different ways in which we can share the rich history of the Black Panther Party through art, education and activism,” said Fredrika Newton, president and co-founder of the Dr. Huey P. Newton Foundation. “Our collaboration with the Oakland Roots and Oakland Soul has been both unforeseen and extraordinary. From enriching programs like ‘Rooted in Power’ to the incredible jerseys that were created with the All Power to the People Project LLC, we applaud these organizations and have immense gratitude for our collective work.”
‘Rooted in Power’ will also feature the debut of an iconic jersey collaboration between Roots and Soul, their new sports apparel partner MEYBA, the Dr. Huey P. Newton Foundation, and the All Power to the People Project LLC. The jersey will be unveiled live at the event for the very first time. A percentage of proceeds of all future purchases of the jersey will go towards helping to support the Foundation’s mission; ‘to preserve the history, legacy and ideals of the Black Panther Party and its co-founder Dr. Huey P. Newton.’
“We could not be more excited to launch our partnership with MEYBA by collaborating with the Dr. Huey P. Newton Foundation and the All Power to the People Project LLC on jerseys that not only help preserve Oakland’s culture and history, but push the boundaries for what soccer apparel can mean,” said Roots and Soul Chief Marketing Officer, Edreece Arghandiwal.
‘Rooted in Power’ is free to the public. Tickets to the panel portion of the ‘Rooted in Power’ are available for purchase now and include entry to the End of Season Celebration that is open to the public in the OMCA Garden.
“History has shown that we do things differently in Oakland. For decades, The Town has been at the forefront of activism, social justice, and community empowerment; it should be no surprise this legacy appears in all aspects of Oakland life, including our sports,” said Lori Fogarty, Director and CEO of Oakland Museum of California. “We’re thrilled to host this special event in partnership with our neighbors Oakland Roots, Oakland Soul and our new neighbor, the Dr. Huey P. Newton Foundation, and to celebrate the launch of their new jerseys that symbolize what makes Oakland so special and so powerful.”
5:00 PM Doors open at 50 Tenth St. for General Admission and General Admission plus Panel Discussion ticket holders
5:30 PM Panel Discussion @ OMCA James Moore Theater (Tickets available for purchase)
6:30 PM Garden – End of Year Party (Free to public)
6:45 PM Jersey Unveil
7:00 PM Fundraising and Award Ceremonies
8:30 PM Event Concludes
About Oakland Roots and Oakland Soul
Oakland Roots and Oakland Soul Sports Club seeks to harness the magic of Oakland and the power of sport as a force for social good. Whether on the pitch, in the stands, or within the community, Oakland Roots will represent our one-of-a-kind city with passion, pride, and commitment to all things Oakland. Player by player. Supporter by supporter. Resident by resident. One day at a time. One game at a time. This is about Oakland first, always.
About the Dr. Huey P. Newton Foundation
The Dr. Huey P. Newton Foundation is dedicated to preserving and promoting the true legacy and ideals of the Black Panther Party. Since 1995, the Foundation has commissioned public art and created education tools to inspire and inform real social, economic and political change. The Foundation is the number one source for historical preservation and archival collections for people seeking the truth about the Black Panther Party. The Dr. Huey P. Newton Foundation, a 501(c)(3) organization, was co-founded by Fredrika Newton and is based in Oakland, CA, the birthplace of the Black Panther Party. Follow the Dr. Huey P. Newton Foundation on Instagram: @hueypnewtonfoundation.
About the All Power to the People Project LLC
All Power to the People Project LLC exists to inspire and empower each generation by creating a modern relevant product range that communicates the history and global impact of the Black Panther Party, while inspiring the current generation to find their own voice and path to create a better world. Through the use of the original trademark from the Dr. Huey P. Newton Estate, the All Power to the People Project LLC seeks to preserve the authenticity & legacy of the Black Panther Party and Dr. Huey P Newton. All Power to the People Project LLC is co-owned by two black women, Fredrika Newton and Rachel Konte.
About the Oakland Museum of California
The Oakland Museum of California (OMCA) tells the many stories that comprise California, creating the space and context for greater connection, trust, and understanding between people. Through its inclusive exhibitions, public programs, educational initiatives, and cultural events, OMCA brings Californians together and inspires greater understanding about what our state’s art, history, and natural surroundings teach us about ourselves and each other. With more than 1.9 million objects, OMCA brings together its multidisciplinary collections of art, history, and natural science with first-person accounts and often untold narratives of California, all within its 110,000 square feet of gallery space and seven-acre campus. The Museum is a leading cultural institution of the Bay Area and a resource for the research and understanding of California’s dynamic cultural and environmental heritage for visitors from the region, the state, and around the world.
Oakland Roots, Oakland Soul, and Project 51O Sign Partnership with MEYBA
Oakland, CA – Today Oakland Roots, Oakland Soul, and Project 51O announced that soccer apparel company MEYBA will become the official soccer apparel partner of the club. MEYBA will supply all three teams, as well as coaches and front office staff with training and gameday gear.
“We are excited to partner with a brand like MEYBA, who not only has deep roots in the game, but are bringing a new and fresh energy to soccer apparel,” said Roots and Soul CMO Edreece Arghandiwal. “We plan on continuing to be different, and MEYBA gives us the ability to do that on all fronts.”
Oakland Roots Sports Club has grown leaps and bounds since the first game at Laney College back in 2019. Since then, the Club has added a development side Project 51O and a women’s team Oakland Soul.
“MEYBA are delighted to announce our partnership with Oakland Roots SC,” said MEYBA’s Creative team of Neal Heard and Jonathan Jones, “MEYBA’s crafted return to market approach is based on values, and working with the right clubs who share our ethos and vision, these are truly aligned with Oakland Roots. Based on these shared values, we believe this will be game changing agreement, one that showcases the future of technical apparel partnerships in the football space. Fusing our deep love and understanding of the beautiful game, with design innovation, creative thinking and a confidence gained by many years providing our services to the world’s greatest sports clubs and the new clubs making waves in the game.”
Our decision to enter into a relationship with MEYBA was not politically motivated. Our current apparel supplier’s contract is expiring at year-end and we are moving to a new supplier starting January of 2023. Created in the 1940s, MEYBA is a sports brand from Barcelona. MEYBA’s footballing roots are the roots of an Oak tree. If you have heard of F.C Barcelona, Maradona and Cruyff then you know they all played in MEYBA. That’s just the start, you can throw in The Dream Team, Atletico Madrid; Guardiola, Koeman, Laudrup, Stoichkov, all who played in MEYBA.
News and updates on a special jersey drop before the Holidays to be released soon. Sign-up for our Newsletter to be the first to know.
Oakland Roots and Oakland Soul are Exploring New Game Day Home
Oakland Roots SC and Oakland Soul SC today announced plans to explore developing a stadium for their men’s professional soccer team and their women’s team, who will begin play in 2023. The promotion of the men’s team to a higher division league, USL Championship, and the addition of a women’s team, as well as the growth of the Club’s community and fans, means the Club is outgrowing Laney College Stadium.
“The challenge of finding facilities that meet the standards for top-level pro sports in Oakland are well-known, but it’s a challenge we’re happy to embrace,” said Roots and Soul President Lindsay Barenz. “We’ve been working hard to explore all options, both short and long term, to create a permanent home for pro soccer in The Town that reflects our commitment to the community.”
The club is seeking to find a site for an ‘interim stadium’ where Oakland Roots, Oakland Soul, and Project 51O – the club’s development program for local talent – can play for the next several years until a permanent home can be constructed. The club is exploring multiple sites that could accommodate a privately-financed, modular stadium capable of holding up to 10,000 fans.
Laney College has been the home of Oakland Roots since the club’s debut in 2019 and has been central to its growth into one of the fastest-growing brands in American sports. The support of the faculty, staff, Athletics Department at Laney College, and the entire Peralta Community College District has helped Roots develop a passionate supporter culture and unique gameday experience that is truly representative of Oakland. While the club explores possibilities for an interim and permanent home, Oakland Roots will continue to play at Laney College.
“Oakland Roots have been great for all sports in The Town, showing what this city is all about,” said Laney Athletic Director and Head Football Coach John Beam. “It has been a pleasure helping this team reach the levels they have on the field and in the community. We look forward to our continued work together. 2 Claps, Ready Ready!”
Oakland Roots is the first, Purpose-driven sports team in the United States. The club’s Purpose is to harness the magic of Oakland and the power of sports as a force for social good, and this commitment has been at the heart of the organization’s rise from the third division National Independent Soccer Association (NISA) to the USL Championship (USL-C), the largest pro soccer league in the United States, in just a few short years. The Roots have generated international acclaim for their commitment to racial and gender justice which has attracted support from proud representatives of Oakland like NFL legend Marshawn Lynch and many others.
“This is great news,” said My Yute Soccer Cofounder, Steve Sparkes. “I’ve been waiting 30+ years for a soccer stadium in Oakland. It’s been way too long and Roots are getting it done. It’s great not only for all of us in the soccer community who support youth to play the sport, but it’s also great for the wider Oakland community. Families, fans, and our soon to be Oakland Soul team members will enjoy an authentic soccer facility. We’re very excited here at My Yute Soccer. Roots putting down roots!”
Oakland Roots are the first and only club in the United States to join the global Common Goal movement, pledging 1% of player and staff salaries to social impact projects like the groundbreaking ‘Switch the Pitch’ anti-racism project launched this year and ‘Play Proud’, a collaboration with teams across the USA, Canada, and Mexico to build safe soccer spaces for the LGBTQ community. The club has invested in supporting free-to-play soccer programs within Oakland through its support of ‘Purpose Partners’ like Soccer Without Borders, America SCORES, My Yute Soccer, Street Soccer USA, and Oakland Genesis. Oakland Roots places a strong focus on the use of sport in promoting mental health for youth, by training local soccer coaches and being one of very few teams to employ a Mental Health Performance Coach to support the team’s players on and off the field. The team also created the Oakland Roots Justice Fund to support causes at the intersection of race and gender justice, supporting local Oakland non-profits like Black Liberation Walking Tour, Young Women Freedom Center, Radical Monarchs, Chapter 510, Huey P. Newton Foundation, Ella Baker Center, West Oakland Environmental Indicators Project, and many more.
“The opportunities for Oakland Roots and sports in Da’ Town are solid. People wanna focus on who left or who might leave but there’s still a lot to build on,” said Roots Co-Owner Marshawn Lynch. “Whenever you sincerely and wholeheartedly tap in with the community, good things are gonna happen. At the end of the day, that’s what makes our Roots team and organization hella different. We are always doing our best to put Oakland first, the families, businesses, the OG’s and the youngin’s and that alone will continue to set us apart.”
The club intends to approach the development of both interim and permanent stadiums with the same commitment to community which has characterized its growth to date. We believe a new, professional-standard sports facility will be an important asset to the City of Oakland at a time when it is most needed. Stay tuned for more community information as Roots look to have open discussions face-to-face to hear from all community members and fans, with more information on these events to come. The commitment to Oakland will only deepen with this effort and the club’s Purpose remains the same.
We want to hear from you. Complete the survey (link below) and stay informed throughout the process. Thank you for the continued support and love, fam. This is just the beginning of a new chapter in the shared history of Oakland Roots, Oakland Soul, and The Town we all love.
Roots Host Atlanta for Soul Night Celebrating Women in Sports
Match Preview: Oakland Roots host Atlanta United 2 for Oakland Soul Night. Oakland Soul Night will feature special performances from Mystic pre game and Mix’d Ingrdnts at half time. Fans will also be treated to the Soul Zone on East 10 Street where women’s centric organizations will be activating including Goal Five, Skate Like a Girl, Vertical Skilz – La Pantera and more. Oakland Soul merchandise will be available at the merch booth as well. Make sure to join us as we celebrate the Launch of Oakland Soul and women in sports.
Date: June 25, 2022
Time: 7:00 PM PT
- Stadium Open to Members and Groups at 5:30 PM
- Stadium Open to GA at 6:00 PM
Location: Laney College, Oakland, California