Oakland, CA (December 4, 2023)– Today, Oakland Roots, Oakland Soul, and Project 51O announced that CHARLY USA, a leading activewear brand with deep roots in international soccer, is the Official Soccer Apparel Partner of the Club.
“We are excited to partner with a brand like CHARLY USA, which not only has deep roots in the game but also brings a new and fresh energy to sportswear,” said Oakland Roots and Soul SC Chief Marketing Officer Edreece Arghandiwal. “Heritage is important, and knowing where you come from is crucial because it helps pave new paths. We plan to continue being different, and CHARLY USA gives us the ability to do that on all fronts.”
As Oakland Roots and Soul SC embark on this exciting new chapter with CHARLY USA, the stage is set for a fusion of tradition and modernity, creating a narrative far beyond the soccer pitch. The synergy between the clubs and CHARLY USA promises a new era in sportswear and a celebration of the rich histories and promising futures that define both Oakland and Mexican sports culture.
“Oakland Roots are one of the premier USL teams, and the excellence they have as a team, alongside Oakland Soul and Project 51O, drew us to this partnership,” said CHARLY USA Managing Director Jason Wells. “This goes much further than sports sponsorship. It is a true partnership that will bring to life the iconic culture of Oakland and CHARLY’s strong sense of soccer heritage. We cannot wait to draw upon their commitment to the city and fanbase and create memorable kits and apparel for teams competing at the highest level.”
ABOUT CHARLY, CHARLY USA, AND CHARLY FÚTBOL
Established in 1949 in Mexico City, CHARLY is a leading activewear brand with deep roots in international soccer. The company, a third-generation family-owned and operated business, rebranded to CHARLY in 1977 and is currently headquartered in León, Guanajuato. In 2014, CHARLY launched CHARLY Fútbol and is now an official sponsor of Liga MX and supplies six of its premier teams – Atlas, León, Querétaro, Xolos, Pachuca, Santos Laguna, making it the most prominent brand represented in the league. CHARLY also sponsors notable athletes like Hector Moreno, Rodolfo Pizarro, Luis Montes, and other key Liga MX players. Notably, they sponsor more female Liga MX athletes than any other brand in Mexico. CHARLY Fútbol also has an international presence with Chilean club Everton de Viña del Mar and San Diego Loyal in San Diego, California, with plans to expand. On the activewear side, following continued success in the industry, CHARLY expanded to the US market in 2019 with the launch of CHARLY USA. The brand now has over 3,000 distribution points in the USA, including Dick’s Sporting Goods, Fanatics, Niky’s, and Soccer.com. This is in addition to the already existing 5,000 distribution points in Mexico. CHARLY has also entered the European market with an office in Spain scheduled to launch in late 2023. To learn more about CHARLY and CHARLY USA, visit charly.com or follow CHARLY USA on Instagram, Facebook, LinkedIn, Twitter, and @charlymxoficial and @charlyfutbol on Instagram.
About Oakland Roots and Soul Sports Club:
Oakland Roots is a purpose-driven men’s soccer team that seeks to harness the magic of Oakland and the power of sports as a social force for good.
Oakland Soul women’s soccer team serves as an elite pathway to pro soccer, providing a high-quality training environment while empowering players. One day at a time…one game at a time.
