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Oaklandish and Oakland Roots Re-Up Partnership

By Roots SC, 06/09/21, 9:45AM PDT



Oakland, CA - Oakland Roots Sports Club have renewed their partnership with Oaklandish, as the Club’s Official Lifestyle Apparel Partner. Oaklandish has been by the Roots’ side since day one and were pivotal in the early success of the Roots. 

The Oaklandish mission is to spread “local love” by way of civic pride-evoking tees and accessories, while creating quality inner city jobs for locals, and giving back to the people and places that maintain our city’s trailblazer spirit. 

“Oaklandish has been there since the early days, and we are juiced to renew the partnership as our Official Lifestyle Apparel Partner,” said Roots CMO Edreece Arghandiwal. “Spreading local love and harnessing the magic of Oakland to do more good is the collective goal. It’s just the beginning of an exciting journey together.”

“We believe that business can be a force for good,” said Oaklandish CEO Angela Tsay. “The Roots are demonstrating that sports can do that too, by being purpose-driven at the core. By continuing our partnership, we’re able to leverage Oaklandish infrastructure and expertise to continue to create Roots apparel and other lifestyle goods that celebrate Oakland and that create quality jobs right here in Oakland."