Oakland Roots Sports Club announces that it has agreed to a new multi-year partnership with Modelo. Modelo, the number one selling beer in California*, will be the exclusive Mexican import beer sponsor of Oakland Roots SC.
“We have loved our relationship with Modelo,” said Steven Powell, Chief Revenue Officer of Oakland Roots SC. “We are excited to have the mark of a fighter back for the 2023 season.”
Modelo will serve as the title partner of the August 19th home game vs. Colorado Springs Switchbacks, in addition to their branding being visible throughout the stadium and on Oakland Roots SC broadcasts.
“Modelo is thrilled to be continuing our partnership with Oakland Roots Sports Club as their exclusive Mexican import beer sponsor,” said Rene Ramos, Vice President, Field, Lifestyle & Experiential Marketing, Constellation Brands. “We know how much soccer fans enjoy a Modelo as they cheer on their team so we can’t wait to be there with them inside the stadium.”
*Source: Circana, State of California MULO + C, Latest 52 weeks ending 3/26/23
About Oakland Roots
Oakland Roots Sports Club seeks to harness the magic of Oakland and the power of sport as a force for social good. Whether on the pitch, in the stands, or within the community, Oakland Roots will represent our one-of-a-kind city with passion, pride, and commitment to all things Oakland. Player by player. Supporter by supporter. Resident by resident. One day at a time. One game at a time. This is about Oakland first, always.
About Modelo
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to those with the Fighting Spirit ever since, including Modelo Especial®, Modelo Negra®, Modelo Chelada Especial™, and a flavorful lineup of Modelo Cheladas™. Modelo Especial is a golden, full-flavored Pilsner-style lager with a clean, crisp finish. As the #1 imported beer in the U.S., Modelo Especial recently surpassed 175MM cases sold in 2022 and became the #2 beer brand in the category. The Modelo family of beers are exclusively brewed in Mexico and imported and marketed for the U.S. by Constellations Brands.
