Oakland, CA – Oakland Roots Sports Club announces that it has agreed to a multi year partnership with Modelo. Modelo, the number one beer in California*, will be the exclusive Mexican import beer sponsor of Oakland Roots SC.
“We are very happy to be partnering with such a popular beer as Modelo for our fans to enjoy inside of Laney,” said Steven Powell, Chief Revenue Officer of Oakland Roots SC.
Modelo branding will be visible inside the stadium at Oakland Roots games through the 2022 season. Modelo will also serve as the title partner of a Roots home game to be announced at a later date.
“Modelo is thrilled to be partnering with Oakland Roots Sports Club as their exclusive Mexican import beer sponsor,” said Rene Ramos, Vice President, Field, Lifestyle & Experiential Marketing, Constellation Brands. “We know how much soccer fans enjoy a refreshing Modelo as they cheer on their team so we can’t wait to raise a glass inside the stadium.”
*Source: IRI Dollar Sales MULO + C, L52W ending 2/20/22
About Oakland Roots
Oakland Roots Sports Club seeks to harness the magic of Oakland and the power of sport as a force for social good. Whether on the pitch, in the stands, or within the community, Oakland Roots will represent our one-of-a-kind city with passion, pride, and commitment to all things Oakland. Player by player. Supporter by supporter. Resident by resident. One day at a time. One game at a time. This is about Oakland first, always.
About Modelo
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to those with the Fighting Spirit ever since, including Modelo Especial®, Modelo Negra®, Modelo Chelada Especial™, and a flavorful lineup of Modelo Cheladas™. Modelo Especial is a golden, full-flavored Pilsner-style lager with a clean, crisp finish. As the #1 imported beer in the U.S., Modelo Especial recently surpassed 150MM cases sold in 2021 and became the #2 beer brand in the category. The Modelo family of beers are exclusively brewed in Mexico and imported and marketed for the U.S. by Constellations Brands.
Roots Contact:
Tommy Hodul, VP of Public Relations and Communications
