Oakland, CA – Oakland Roots Sports Club has agreed to a new multi-year beer partnership with Ale Industries to continue producing “Town Roots” as the official Kölsch Style beer of the club.
“We are proud to continue to work with Ale Industries. Their goal is to build a community through responsible consumption and collaborative efforts with artists, businesses, and organizations. Ale Industries is committed to protecting and growing the unique cultures of Oakland closely aligned with the vision Oakland Roots,” said Steven Powell, Chief Revenue Officer of Oakland Roots. “We are also looking forward to collaborating on another Town Roots product featuring the iconic Roots logo on each can that will be available at all Roots home games.”
The new 2022 “Town Roots” cans will reflect the colors and look of the primary and secondary Roots 2022 Jerseys.
“Ale Industries is thrilled to continue the journey of working and growing alongside Oakland Roots.” Said Jonathan Acosta Rosales, Director of Marketing at Ale Industries. “Despite the challenges we faced, the past two years have been inspiring. Watching and getting to be a unique part of Oakland Root’s meteoric rise gave us energizing insight on the resilience, hard work, and dedication it takes to push forward with purpose. We look forward to the road ahead knowing we’ll go further together.”
About Oakland Roots
Oakland Roots Sports Club seeks to harness the magic of Oakland and the power of sport as a force for social good. Whether on the pitch, in the stands, or within the community, Oakland Roots will represent our one-of-a-kind city with passion, pride, and commitment to all things Oakland. Player by player. Supporter by supporter. Resident by resident. One day at a time. One game at a time. This is about Oakland first, always.
About Ale Industries
Ale Industries is an environmentally conscious endeavor that uniquely spreads the experience of craft beer from Oakland’s Fruitvale district. For over a decade, Ale Industries has invested in the environment by pioneering bioenergy brewing technologies that save energy.
Single Game Tickets are now on sale for Roots first 6 home matches of the 2022 Season, including the Home Opener on Saturday, March 26th vs USL Championship newcomer Monterey Bay FC. Secure your tickets now before games sell out.
A limited amount of Field Level Seats are being released for single game purchase as well. Please contact us at tickets@rootssc.com or call (510) 488-1144 for more information about Field Level Seating and our Premium Group Experiences.
