Prepare for an unforgettable celebration! Oakland Roots SC and Hella Juneteenth are thrilled to announce the Hella Juneteenth Match, a high-energy, landmark event taking place June 13th at 7:00 PM at the iconic Oakland–Alameda County Coliseum. This massive showdown serves as the official, electrifying kickoff to Juneteenth Week in Oakland.
This match marks a historic, first-of-its-kind partnership, transforming a Roots home game into a groundbreaking, fully integrated cultural experience. It’s more than just a game; it’s a vibrant reflection of how freedom and the spirit of the Town are celebrated.
Driven by a bold vision to establish Oakland as the ultimate Juneteenth epicenter of the Bay Area, the Hella Juneteenth Match launches a weeklong, citywide cultural platform. The energy builds all week, culminating in the flagship Hella Juneteenth Festival at Cloud Park on June 19th, where the Oakland Roots will keep the momentum going with a massive on-site activation that brings the heat of the pitch directly to the festival grounds.
“With the World Cup bringing global soccer energy to the Bay Area this summer, we wanted to remind people we got soccer at home,” said Ryan Royster, co-founder of Hella Juneteenth. “Oakland Roots have built something deeply connected to the culture and community of Oakland, and partnering with them to kick off Juneteenth Week felt like the perfect alignment.”
The Hella Juneteenth Match will deliver a totally reimagined, high-octane match-day experience. Fans can join the legendary H Lot tailgate, free and open to the public, featuring the sounds of DJ Red Corvette, an array of Black-owned food vendors, immersive cultural activations, and classic games like spades and dominoes. Inside the Coliseum, the party continues with a dedicated Hella Juneteenth Fan Section, live in-stadium vibes from Daghe, a powerful performance of Lift Every Voice and Sing by Pher, and a show-stopping halftime performance by Red Lotus.
