Oakland, CA - Oakland Roots are pleased to announce UserTesting as the club’s newest official partner. UserTesting will join Roots family as Roots Official Human Insights and Research Partner and their logo will be worn on Roots players game shorts.
“The importance of creating the very best fan experience at Roots games is essential as the club strives to offer the most fan centric sports experience in the region. A key feature of the partnership is Roots use of UserTesting’s innovative technology throughout the year to provide real time customer feedback that we feel will translate into happier, more loyal customers, and better business results making the relationship one where both parties can elevate each other's message and platforms” said Chief Revenue Officer, Steven Powell.
UserTesting is a Human Insight Platform that helps companies get a vivid, first-hand view of what their customers are thinking and experiencing through the power of video.